Thursday, August 14, 2008

Comme Again?!

Uhh, okay. It has gone too far. H&M will be featuring a line by Comme de Garcons. Read all about it here.

(Picture from W Magazine)

Okay, sure - fashion should be accessible. But it BLOWS MY MIND to think that 14 year olds from the burbs are going to be wearing the fashion concepts of Rei Kawakubo. I remember doing a pretty intense project on Comme De Garcons back in my days as a fashion student and thinking that I really barely understood what the hell was going on with this brand. It's abstract, it's out there, and it is definitely more art than sportswear. Making Comme de Garcons for the H&M demographic is like handing out original Salvador Dali paintings to everyone on Michigan Ave. Sure, the recipients might say "this is by an important person, so I like it" and then they go hang it in their bathroom. They might understand that it's art, but they'll never understand what it means. This is mind boggling. H&M, you've gone too far. Rei Kowakubo: you were already crazy, but you've obviously recently lost it completely.

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